The challenge and opportunity of social media
A lot changes in social media, and fast. Algorithms update, users switch platforms, and new features emerge, making it tough to reach people and build a loyal following.
But it’s a social world, and businesses must keep pace. And when branding, content, and strategic distribution across the right channels work together, social becomes an engine for incredible growth.
DotFix Technology is more than a social media agency. Drawing on our team of talented strategists, copywriters, designers, and paid media specialists, DotFix Technology delivers the expertise to create engaging and click-worthy social media experiences.
The marks of an effective social media partner
Building a social following and engaging your audience requires channel expertise, strategic thinking, and the ability to build relationships. A strong social media partner provides:
Multi-channel marketing experience. As social platforms continue to evolve, they open brands up to new opportunities – and slam the door on old best practices. If a social media agency doesn’t know the latest and greatest on each social channel, they can’t innovate to your advantage.
Content development capabilities. Content gets people interested your business. But if content doesn’t resonate with customers, or isn’t distributed on the right platform, your audience will go elsewhere for help, information, and entertainment.
Data-driven decision-making. Data gives insights into your audience and your content. When things are going well, data keeps your business on the right course. But if data points your business in a new direction, only those who can adjust quickly will prevent a brand from going adrift.
Our social media services
Our social media expertise brings together data, content, and design to create engaging social experiences that build customer trust and loyalty.
Research + Social Listening
Discovering what your customers care about
To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, seeking insight into the lifestyle, attitudes, and interests of your customer. We use Meltwater and other social listening tools to see what people are saying – about your brand, competitors, industry, and business-related topics – generating data for actionable strategies.
We also identify the platforms competitors use effectively, how they interact with followers, and what content gets people talking and sharing.
Channel Planning + Optimization
Choosing the right channels for your brand
Every social platform offers different advantages. Our research ensures your business is on the right platforms, and creating the right content for each channel.
Whether you’re launching on social for the first time, or enhancing the experience for customers, our team can help optimize your company pages with new branding, details, calls-to-action, images and more
Driving audience engagement
Content is still the king of digital. And nowhere is that more apparent than on social media. As a full-service social media partner, our copywriting and design expertise enables us to deliver every piece of content imaginable, from story-driven posts to compelling advertising.
To keep your followers interested, we use our insights to recommend the types of content your audience responds to and the channels where it will have the greatest impact.
Establishing a devoted audience
While large-scale reach has mostly become a pay-to-play proposition, organic social is part of customers’ due diligence and a key point of contact. Smart businesses don’t ignore it.
Our team works to capitalize on opportunities to build your brand’s following. As part of our organic strategy, we create a content calendar for each channel and optimize messaging and content for their unique audiences.
Amplifying strategic impact
Just as data helps pinpoint your audience, it helps to maximize your ROI on social. When it’s time to boost your organic efforts, our paid media team launches ads with precise audience targeting. We continue to monitor audience and creative performance, optimizing ad spend to ensure your social media marketing dollars are used with maximum efficiency.
Measurement + Reporting
Crunching the numbers
Ongoing monitoring of social ads gives us a big-picture view, but we’re at our best digging deep into a campaign’s KPIs to measure them against a campaign’s goals.
Reporting helps us determine ways to improve targeting, create more brand advocates, and increase your company’s share of voice across each channel. We report to you in detail, usually on monthly basis.
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