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Navigating the Mobile-First Era
Practically overnight, mobile has become the primary way users engage digitally. And today, audiences judge brands by the quality of the experience they provide. Without a seamless mobile experience, you risk being written off as a waste of time and space.
Apps are not the only way to conquer mobile, but they’re a powerful tool – they’re natively mobile, offer broad capabilities, and give you a permanent presence on devices your customers check over 50 times a day.
With nearly two decades of experience in digital, the DotFix Technology team understands what goes into truly intuitive and engaging mobile experiences. For clients ready to break into the app marketplace, we’re an end-to-end partner for mobile experience design.
How an effective strategy partner operates
Marketing strategically takes a team. It requires deep insights combined with a range of expertise. A strong marketing strategy partner:
Takes a pragmatic approach. Blue-sky strategies that don’t suit your organization or customers lead to lackluster results. By exploring what’s possible for your brand now, your agency can uncover the opportunities for what comes next.
Understands your customers. Your strategists should obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.
Actively monitors and optimizes. Having a strategy is important, but so is knowing when to adjust it. If your agency isn’t evolving your marketing strategy based on data, you’re likely wasting precious time and resources.
Our App Design process
Our approach to app design is creative, strategic, and focused on the user. From start to finish, our team is a partner for better digital experiences that are informed by research and careful testing.
Discovery + Strategy
Learning the landscape
We start with you: stakeholder interviews help us understand your plans for the app and the problems you want to solve. We conduct extensive audience research, identifying user needs and pain points.
In addition, our team combs the app landscape, identifying trends, best practices, and notable successes. We examine how other apps are solving your users’ problems, and how yours can differentiate itself from the pack.
UX Design
Crafting the experience
Supported by a foundation of client and audience insights, our UX team builds out personas and user journeys – research-based tools that break down who will be using your app and how. Clear task flows help define exactly what features are required to support users across their user journeys.
An app map charts out the experience, screen by screen, through the use of wireframes. These help you visualize the layout and understand key user interactions.
User Testing
Test, rinse, and repeat
User testing is an essential proving point for our team. Representatives of key user groups go hands-on with prototypes and beta versions from an early stage, and we note their behavior and collect their feedback throughout. We leverage this information to hone the experience and optimize the product.
UI Design
Part of the brand
We begin visual design with an exploratory phase – we share inspiration and get a sense for what moves you and what doesn’t. Then, our design team goes to work crafting an on-brand visual identity for your app.
In designing the interface, we plan for the difference between user expectations on iOS and Android, while ensuring the overall experience remains consistent. We believe that beauty and functionality should never be at odds. We know when to add design flourishes – and when to get out of the user’s way.
Copywriting
Finding the words to inspire and convert
Everyone writes. But not everyone writes for the web.
Our copywriters know how to write concisely and impactfully to capture ever-shrinking attention spans. They know how to make a story unfold and make pages flow. They can think like a first-time site visitor, and make a page attractive to humans and search engine bots alike. And they’ll dive deep into product features, service offerings, and more to find a message that resonates.
Deployment + Post Launch
Into the wild
Once we get approval on UX and UI mockups, your app enters development – another area of expertise of ours, and the final phase before launch. [link to App Development page]
Finally, your app is in the store – but the work isn’t finished. After assisting with launch, our team is ready to support your app with marketing across major channels and dedicated technical support.
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If you have any questions, please don’t hesitate to send us a message.
